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Essentials Of Business Intelligence
Essentials Of Business Intelligence

 

 

 

Essentials of Business Intelligence

by Dr. Waleed Hassan

rating: 5.0 (1 reviews)

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Business Intelligence (BI) is the set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes. Richard Millar Devens in the “Cyclopædia of Commercial and Business Anecdotes” from 1865 originally coined the term “Business Intelligence”. Business Intelligence as it understood today is said to have evolved from the decision support systems (DSS) that began in the 1960s and developed throughout the mid-1980s. In 1989, Howard Dresdner (later a Gartner Group analyst) proposed "Business Intelligence" as an umbrella term to describe "concepts and methods to improve business decision making by using fact-based support systems." It was not until the late 1990s that this usage was widespread. For business, the primary focus is to increase revenues and/or reduce costs, thereby improving performance and increasing profits. BI leveraging information assets within key business processes to achieve improved business performance, it involves business information and analysis that are: 1- Used within a context of key business processes 2- Support decisions and actions 3- Lead to improved business performance Many successful organizations have invested large sums of money in BI tools and technologies. Those companies use BI to improve customer segmentation, customer acquisition, and customer retention. These improvements can linked to reduced customer acquisition costs, increased revenues, and increased customer lifetime value, which translate to increased revenue. The strategic aspect of BI deals primarily with planning for the future direction and growth of the organization, in accordance with its stated mission and goals. When BI capabilities are integrating with the strategic plan, everyone in the organization who asks the same question gets the same answer. This consistency results in a single version of the truth about organization information that leads to easy monitoring and managing of the business performance and organization strategy. The capabilities of BI tools should be smart enough to help the business understand the past, monitor the present and predict the outcomes during the business life cycle. In this book, the readers will get up to date details about BI main components, BI & competitive intelligence, information agenda, information management, BI strategy, BI project management, balanced scorecards, BICC, BI framework, data warehouse, data quality, metadata, big data, big data frameworks, data lake, operational BI, BI trends and BI technology. I have put all my practical experience as well as my academic & professional education to fulfill this book and providing a valuable information to the audiences.

 

 

Details:
rank:
price:
bound: 490 pages
publisher: CreateSpace Independent Publishing Platform; 1 edition (March 21, 2017)
lang: English
asin:
isbn: 1544199570, 978-1544199573,
weight: 1.8 pounds
filesize:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Essentials of Business Intelligence Dr. Waleed Hassan

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Essentials of Business Intelligence

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